Type: Reality
Languages: Portuguese
Status: Running
Runtime: 90 minutes
Premier: 2016-10-04
MasterChef Profissionais Brasil - Television in Brazil - Netflix
Television in Brazil has grown significantly since the first broadcasts
in 1950, becoming one of largest and most productive commercial
television systems in the world. Its biggest network, Rede Globo, is the
second largest commercial network in the world, and is one of the
largest television exporters around the world, particularly of
telenovelas, which have become popular in many countries.
MasterChef Profissionais Brasil - Cable television - Netflix
The cable television market used to be almost monopolized by satellite
TV provider SKY Brasil and cable TV provider NET, both of them partially
owned by Organizações Globo. However, in 2010, Globo sold 19% of its
shares in SKY to the DirecTV Group, making Globo owner of only 7% of SKY
shares. In the same year, Embratel made an offer to buy all of Globo's
shares in NET for R$4.58 billion, even though Embratel has to wait the
approval of Bill N° 119, that will allow companies from countries other
than Brazil to own cable operations. Since 2006, large national and
international phone operators, such as Embratel, Telefónica, and Oi,
began to enter the market. Due to cable regulations, telephone companies
are using DTH rather than IPTV to launch their TV operations. In 2010's
third trimestrer, the market share of cable companies was: NET with
44,8%, SKY with 25,7%, Via Embratel with 9,8%, Telefónica TV Digital
with 5,1%, OiTV with 3,1%, Abril (TVA) with 1,8% and smaller companies
with 9,6% of the market.
Cable television services in Brazil were allowed to start business in
1995, according to federal law 8977/95. Since then, there were no major
advances in terms of access to the technology. Brazil has one of the
lowest number of households with access to cable television, as a result
of the combination of high prices charged by providers and the reduced
purchasing power of most Brazilians. Cable television in Brazil, as of
2010, was available to only 10 million households (around 30 million
viewers, which represents less than 20% of the country's population).
Most of the users are from the upper class (70%). While the lower class
represents 50% of the country's households, only 1% of them have access
to cable television.
MasterChef Profissionais Brasil - References - Netflix